Originally from Texas, Jerry has lived in Ontario, Canada since 2008. He has been in the cheerleading world since 1987 when he cheered in high school and college in Midland, TX. As a 2-time NCA collegiate All-American athlete, he competed on two of the most talented collegiate cheerleading programs in the US for Texas Tech University and Oklahoma State University. During college, he worked for The National Cheerleading Association and America’s Best as a college and high school camp head instructor. In the mid-1990’s, he began the Texas Lonestars, which was one of the first coed all-star teams in Dallas. He, along with Cheer Athletics founder Jody Melton, created the first OPEN all-star team called Texas Allstars (first national champion open team). He began Spirit Mall, the first online store for cheerleading, with Connie Russell in 1996.